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SOUNDS GENIUS
Date
February 2024
Role
CD
OBJECTIVE
Make a scroll-stopping campaign to announce that Dell is making headsets.
PROCESS
Without the products available, we cut the video between CGI and live action to not lose the human element while crafting the "academia meets AI" mood. Outside of the assets requested, we used CAD and stock imagery to make our headsets synonymous with smart technology at a glance (no words required).
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