DELL MONITOR REBRANDING: P SERIES

OBJECTIVE
The team wanted a more organized and premium look and feel that refreshed Dell monitors and gave each series a clear distinction.

PROCESS
We revitalized all monitor family lines with their own look, feel, color, shape, and tagline. Every asset following this new style guide and brand vid featured a catchy track, a polished look and sleek energy that elevated us from khaki to designer. These are examples from the P Series line.

Multiple Addy wins