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DELL MONITOR REBRANDING: ULTRASHARP
Date
2020
Role
ACD/Copywriter
CD
OBJECTIVE
The team wanted a more organized and premium look and feel that refreshed Dell monitors and gave each series a clear distinction.
PROCESS
We revitalized all monitor family lines with their own look, feel, color, shape, and tagline. Every asset following this new style guide and brand vid featured a catchy track, a polished look and sleek energy that elevated us from khaki to designer. These are examples from the UltraSharp line.
Gold Addy win
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